Page 4 - towcat2019.pdf
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IMPROVING





                            SHOPABILITY









            The Combined Towing Electrical and Lighting Brand Promise


























                    Market Leading                                                      Clear, Intuitive
                    Brand Atop                                                          Product Descriptions
                    the Package                                                         and Profile Images



                    Rugged Black                                                        Subcategory Color
                    Diamond Plate and                                                   Simplifies Shopping
                    Brushed Aluminum                                                    Experience and
                    Elevate Perceptions                                                 Violators Encourage
                    of Ruggedness                                                       Step-Up Sales






                  Maximizing Planogram Performance While Providing

                              A More Intuitive Consumer Navigation





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