Page 13 - 2023 Hopkins Aftermarket Catalog
P. 13

Hoon•I•Gan \  HOON'-î-gen  \ N.

                    1. A person who operates a motor vehicle in an aggressive and unorthodox
                    1. A person who operates a motor vehicle in an aggressive and unorthodox
                    1. A person who operates a motor vehicle in an aggressive and unorthodox
                    manner: consisting of, but not limited to, drifting, burnouts, doughnuts,
                    manner: consisting of, but not limited to, drifting, burnouts, doughnuts,
                    manner: consisting of, but not limited to, drifting, burnouts, doughnuts,
                    as well as acts of automotive aeronautics. one who hoons.
                    as well as acts of automotive aeronautics. one who hoons.
                    as well as acts of automotive aeronautics. one who hoons.

        Audience: built not bought
        Audience: built not bought
        Audience: built not bought
                        100% Organic Growth
                                                                                    hoonigan youtube
                                                                                          subscriber growth



                                                                                      8M
                                                                                      6M 4M
                     HOONIGAN
                  DEMOGRAPHICS                                                         2M 0  2015  2016  2017  2018  2019  2020  2021



                                 25-34
                                  YRS
                                                            MEDIA REACH
                                                            MEDIA REACH
                                                            MEDIA REACH
                                                            MEDIA REACH
                  50%                                       MEDIA REACH
                  50%
                              18-24
                              18-24
                               YRS
                               YRS
                   40%                                                                        YTD STATS
                                                              55M+
                                                              55M+
                    30%                 35-44
                                                             infuencer reac
                                                             infuencer reach
                                                                            h
                                         YRS                 infuencer reac h               205M+
                                             45-54   55+
                     20%                      YRS  YRS                                  Monthly impressions
                             13-17                                8.4M+
                      10%    YRS                                                     26M+
                                                                  YT subscribers                  170M+
                                  90%                                                 Monthly       Monthly
                                                                                        views
                                                              27.5M+
                                                              27    .5M+                             minutes
                                                                 overall reach
                                              Largest Automotive Audience Under 34



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