Bell®

Bell inspires and enables all generations to be their best. Born in a small garage in Bell, California. Roy Richter took his passion for racing and converted it into products that would change the industry forever. In 1954, Richter created the most protective auto-racing helmet the world had ever seen. Today, guided by the passion to live, ride, drive and thrive, Bell continues to be a leading innovator after more than 60 years.