Page 2 - 2022 Hopkins Aftermarket Catalog

WHAT DRIVES US

DRIVES YOUR GROWTH

More than a slogan, these words capture the passion our teams have for our business. Fueling our
INNOVATION are marketing and engineering teams who are focused on their respective categories.
Their 24/7/365 focus leads to deeper insights that we use to guide our product development. Our goal
is not to develop new products, but to change the consumers' experience and raise their total satisfaction.
So we pay attention to every detail, following the purchase triggers through the experience, through the
product use which can include installation, use and storage. We aim to address every pinch point the
consumer experiences. The higher levels of satisfaction translates into loyalty to our brands and the retailers
who carry them when the consumers have another need in that category.

Our market leading positions provide us with vast data, which we mine for insights with state of the art
CATEGORY MANAGEMENT approaches. Our passion extends to constantly uncovering opportunities to drive
incremental growth, optimizing assortments, leveraging packaging and merchandising systems that encourage
step-up sales that drive comp growth, and pricing and promotion strategies that strategically lift sales and
profits. We call these category management analytics Prophet™ … where we turn insights into growth.

Our focus on end-users is matched by our focus on satisfying you,
our customers. Our seasoned customer service and sales teams
are committed to aligning the organization to drive your
satisfaction. This extends to our state of the art distribution Consumer
center in Edgerton, KS. This facility is centrally located Experience
and brings all of our products under a single roof. This Insights Products
drives EFFICIENCY for you, helping you consolidate That Improve
ordering across many product lines. This means Consumer
fewer orders for you, fewer shipments to track and Satisfaction
fewer shipments to receive.
Increased
We appreciate you. And we appreciate your Consumer
business. We hope this catalog helps you uncover Loyalty to
new ways to grow in the future. We look forward Our Brands
to hearing from you. We will be ready… and Retail
because what drives us, drives your growth! Partners
Category
Management
More Productive Insights
POGs That Deliver

Retail Sales and
Margin Gains

Bradley T. Kraft
President & CEO