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GAME CHANGING
INNOVATION
The innovation journey spawned from
our unquenchable desire to delight
the consumer. We listened to your
shoppers and walked in their shoes to
identify unmet needs. We re-imagined
products, creating “new to the world”
solutions that improve the tire safety TIRE SAFETY
product use experience
TURN-KEY
ASSORTMENT
Different shoppers have different
needs, so we created a broad
portfolio with a logical progression of
features. Therefore, your shopper
gets a wide range of industry leading,
value-added solutions tailored to their
specific needs. And you can
implement an integrated retail
strategy to cross-promote and step
up your shopper that will raise the
growth trajectory for your business
RECOGNIZED BRAND
Whether your core shopper lives in
the city or in the heartland of
America, we have the brand for you.
Genuine Victor has 69 years of tire
™
safety experience and a unique
heritage with a strong, loyal
following
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